Parents have gotten a lot smarter in 2009.
Well, at least they’ve gotten smarter when it comes to telling their children about money, saving and investing. In the past, they rarely told them much of anything constructive about those topics.
Financial experts say the financial crisis has provided a unique teaching opportunity that many parents have seized upon. Adults want their kids better prepared to avoid the mistakes they’ve made.
"For a long time, the answer to a youngster’s question, ‘Can I get this?’ was, ‘No, we don’t have enough money’ or ‘Yes, we have enough money’," said Evelyn Zohlen, president of Inspired Financial LLC, Huntington Beach, Calif. "Now parents, as a result of the recession and economy of the past 12 months, are using this as an opportunity to expand their answers."
For example, parents are explaining that they don’t want to charge more on a credit card because they consider it important to pay off their credit card bill every month, Zohlen said. She considers this a "subtle refining" of the prior common response, providing a lesson on how the overall financial process works.
"It is ironic to me that adults have been forced to relearn financial lessons themselves," she said. "They’re sharing those lessons with their children now."
The tried-and-true approach of giving an allowance for chores done around the house remains valid, said Zohlen. It’s an easy learning opportunity to tell the child how much he’ll receive each week. The next step is planning what to do with money earned, such as how much will be saved or whether the child would want to donate a portion to an animal shelter or some other cause, she said.
Savings goes into a cash equivalent such as a money-market fund or bank account, she said, but when the child gets a bit older you must begin the conversation about investing.
Ask the youngster to name his favorite companies, with Walt Disney Co., McDonald’s Corp. or Coca-Cola Co. the typical types of responses you’ll hear, she said. Next, find some mutual funds for the child that own those shares, she said.
"Parents don’t have to teach their kids about modern portfolio theory, but they can begin to talk about what a mutual fund is and explain that it owns lots of different companies," Zohlen said.
Just don’t drop the weight of the entire global meltdown on your child’s small shoulders.
"It’s a terrific time to be talking to kids about saving and investing, given what’s gone on in the market," said Christine Benz, director of personal finance for Morningstar Inc. in Chicago. "But it’s a fine line, because if you’re nervous or worried, you want to be careful about communicating those feelings, since you really don’t want to scare your child payday loans online."
A common mistake is not stressing to children the importance of starting to save and invest early in life so that it becomes a lifelong habit, Benz said. Studies show the dramatic difference a few years’ head start can make as far as the amount accumulated later in life.
"The bottom line is that you want to get kids interested in investing early because it can absolutely change their lives," asserted Charles Carlson, editor of the DRIP Investor newsletter.
An all-too-common parental error Carlson has observed is applying the parents’ time horizon and risk parameters to their kids, saying "stocks are bad" or some other investment directive that doesn’t take into account the child’s far longer time horizon.
"You can start with a company-specific approach, telling the child that it is possible to buy shares in the company that makes the jeans bought for him that day," suggested Carlson. "Or if he likes a video game, you can explain it is possible to buy shares of GameStop Corp., the store where the game was purchased."
Educate the child about savings but also get him interested in the process of investing, said Carlson. Both are easier if the child has some sort of connection with the company being discussed.
For youngsters Carlson prefers dividend reinvestment plans offered by companies, most with minimum initial investments of $250 or less, that make it easy for the parent or grandparent to make an initial investment. Then the youngster can kick in small amounts of money to build the investment gradually.
"To me, a mutual fund is a harder sell for kids," believes Carlson. "But if they like baseball you can talk to them about stock in Nike Inc., or if they’re into computers, you can talk about Microsoft Corp."
Weigh the possibilities, but whatever type of investment is chosen, it is important to get started.
"If you have a child who’s showing some interest in investing and the stock market, there’s probably nothing like investing in individual stocks to teach the child how to navigate that environment," said Benz. "But if the goal is to teach savings and the importance of investing, a mutual fund is the way to go."
Benz recommends these funds with $1,000 minimum initial investments as excellent launching pads for young people: Oakmark Equity and Income Fund; Ariel Fund; Artisan International Fund; and Vanguard STAR Fund.
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