On the Road: The PRA in Europe with the Pittsburgh Symphony
The global spotlight is still on the Pittsburgh region, with domestic and international delegations and media visiting regularly to see firsthand Pittsburgh’s transformation and to learn about rebuilding an economy and revitalizing the environment.
The Pittsburgh Symphony Orchestra and the Pittsburgh Regional Alliance have packed their bags – and their instruments – and have crossed the Atlantic, ready to put Pittsburgh on the world stage during the BNY Mellon 2010 European Tour. It’s an ideal time for the PRA to be traveling with the PSO, capitalizing on the global exposure Pittsburgh received during last year’s G-20 Summit and leveraging the orchestra as one of our region’s most acclaimed assets.
It’s also the inaugural leg of a PRA-led Pittsburgh World Tour 2010, a marketing initiative that begins with the PSO in Europe and will extend into the fall in Seoul and Shanghai.
Representatives of the PSO and the PRA, along with regional business leaders, such as BPL Global’s CEO Keith Schaefer, will be creating a conversation about Pittsburgh as a prime business investment destination.
The PRA’s vice president of international business investment, Suzi Pegg, will be traveling with the PSO, leading the PRA’s business investment activities in Basel, Frankfurt, Luxembourg, Paris and Prague. A native of Pittsburgh’s sister city in the U.K., Sheffield, Pegg has called Pittsburgh home since 2000.
Follow her entries from Europe this week on the Pittsburgh Business Times website. Pegg promises to offer perspective on Pittsburgh’s global positioning, post-G-20, as well as some lighter observations about life on the other side of the Atlantic.